We will market your book. Our marketing is
done by direct mail. We send out virtually limitless numbers of
books to relevant faculty. As you well know, when a publisher sends
you a book, you will use it if it meets your needs. If your book
continues to get adoptions, we will continue to send mailings. A
lack of adoptions does not mean the book is poor. You the author
are using it. It meets your needs. It simply means it is highly
focused for your students, for the way you teach, and there is no
better text for your classroom.
We do not have an army of campus reps marching
down hallways and knocking on office doors. The books that are sold
that way were first vetted by endless reviewers, massaged by a parade
of editors, and backed by a six-figure development budget. That
process produces oversized, overpriced textbooks that try to be
all things for all courses.
We do not think that describes your book. We assume
you wrote your book with a clear purpose in mind based on your experiences
with your students. Such clearly focused books need the targeted
marketing that we provide.